Rand Rebrand

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Re: Rand Rebrand

by Luth » January 2, 2026, 4:52 pm

Did Marine Traffic throw some money in? Essentially the same logo…

Re: Rand Rebrand

by Guest » January 2, 2026, 5:50 am

William Lafferty wrote: December 31, 2025, 12:49 pm It's listed as Mainstay Maritime on Linkedin and on Grand River's FB page. In my experience, corporate "rebrandings" are generally the sole remaining attempt to fix past shortcomings and embarrassments after all else fails. Maybe this was the banks' idea after the April refinancing.
Old ships declining cargo demand and really bad $ decisions plus bad vessel operation and maintenance. How could they have so many fires mishaps and collisions? You’re probably correct about the bank being involved. Good point

Re: Rand Rebrand

by William Lafferty » December 31, 2025, 12:49 pm

It's listed as Mainstay Maritime on Linkedin and on Grand River's FB page. In my experience, corporate "rebrandings" are generally the sole remaining attempt to fix past shortcomings and embarrassments after all else fails. Maybe this was the banks' idea after the April refinancing.
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Mainstay Maritime LI.png

Re: Rand Rebrand

by Guest » December 31, 2025, 11:58 am

Rand Logistics filed a trademark application in the US on December 11 and in Canada on December 15. Here is a Linked In post announcing that Rand Logistics is now Mainstay Maritime.

https://www.linkedin.com/posts/randlogi ... 38528-Ew_b

Re: Rand Rebrand

by Guest » December 31, 2025, 10:26 am

No mention of Mainstay Maritime on the Rand website, which I realize may not have been updated.

Rand Rebrand

by Geest » December 30, 2025, 7:52 pm

Has anybody else seen that what was Rand Logistics is now calling itself "Mainstay Maritime" or something like that? I dont know about the subsidiary fleets like ASC, LLT, GRN or Andrie but seems like the umbrella owner has changed names.

Wise move in my opinion, Rand had a pretty well deserved bad reputation on the lakes and nationwide. Their recent few years of accidents and incidents didnt help much either. Hopefully the rebrand brings new fortunes to them.

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