Bethlehm Steel Billboard Lettering

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Bethlehm Steel Billboard Lettering

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I always liked the various fleets that had billboard lettering on the hulls of their ships. Does anyone know when Bethlehem Steel did away with billboard lettering on their vessels? I know the fleet underwent a change in color schemes (primarily stack markings) with the entry into service of the Stewart Cort in 1972 as that ship never carried billboard lettering but was wondering when it was phased out.