Rand Rebrand

[Luth]

Did Marine Traffic throw some money in? Essentially the same logo…

[Guest]

It's listed as Mainstay Maritime on Linkedin and on Grand River's FB page. In my experience, corporate "rebrandings" are generally the sole remaining attempt to fix past shortcomings and embarrassments after all else fails. Maybe this was the banks' idea after the April refinancing.

Old ships declining cargo demand and really bad $ decisions plus bad vessel operation and maintenance. How could they have so many fires mishaps and collisions? You’re probably correct about the bank being involved. Good point

[William Lafferty]

It's listed as Mainstay Maritime on Linkedin and on Grand River's FB page. In my experience, corporate "rebrandings" are generally the sole remaining attempt to fix past shortcomings and embarrassments after all else fails. Maybe this was the banks' idea after the April refinancing.

[Guest]

Rand Logistics filed a trademark application in the US on December 11 and in Canada on December 15. Here is a Linked In post announcing that Rand Logistics is now Mainstay Maritime.

https://www.linkedin.com/posts/randlogi ... 38528-Ew_b

[Guest]

No mention of Mainstay Maritime on the Rand website, which I realize may not have been updated.

[Geest]

Has anybody else seen that what was Rand Logistics is now calling itself "Mainstay Maritime" or something like that? I dont know about the subsidiary fleets like ASC, LLT, GRN or Andrie but seems like the umbrella owner has changed names.

Wise move in my opinion, Rand had a pretty well deserved bad reputation on the lakes and nationwide. Their recent few years of accidents and incidents didnt help much either. Hopefully the rebrand brings new fortunes to them.